![]() “Something is seriously missing with online retail discovery. ![]() ![]() People still seem more likely to buy books if they’ve had a chance to flip through physical copies. Online discovery - including everything from Twitter recommendations to authors’ Pinterest boards to Amazon pages - is growing, but it hasn’t kept up with online sales. Yet brick-and-mortar stores are disappearing, as customers defect to the convenience and, in many cases, lower prices of Inc. In-store displays are the most common way, after personal recommendations, that frequent buyers find new books, accounting for about 20 percent of purchases, according to a survey by the Codex Group. Although readers increasingly purchase books online, they still rely on physical bookstores to discover what to buy. The question zeroes in on a growing problem for the U.S. “We’re all forced to ask: What would the book discovery environment look like without Barnes & Noble?” writes Rich Fahle, a former Borders executive who runs a marketing agency for authors. (BKS), where Chief Executive Officer William Lynch resigned last week after the company posted an unexpectedly large loss in the quarter ended April 30, has people in the publishing industry worried. ![]() Serendipity and Samples Can Save Barnes & Noble ![]()
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